Chandni Indian Restaurant

Client

Savvy Hospitality

Industry

Restaurant

Challenge

Chandni, a luxury Indian restaurant in Qatar, aims to deliver an authentic Indian dining experience while prioritizing freshness and top-grade ingredients. The challenge lies in crafting a brand identity that reflects Chandni's values of excellence, customer satisfaction, and authenticity.

Additionally, the brand must embody luxury and style, echoing the meaning of its name "moon" in Hindi.

Process

Research and Discovery:

Conduct market research on the luxury dining sector in Qatar and the perception of Indian cuisine.
Analyze competitors to identify gaps and opportunities for Chandni.
Understand the target audience's preferences, demographics, and dining behaviors.

Brand Strategy

Define Chandni's brand positioning as a luxurious, authentic, and customer-centric Indian restaurant.
Develop the brand's unique value proposition emphasizing freshness, top-grade ingredients, and a wide variety of Indian recipes.

Establish key brand attributes such as elegance, sophistication, and cultural richness.
Which would appeal to the Qatari demographic.

Brand Identity Development

Name:

"Chandni" resonates with the restaurant's essence, meaning "moon" in Hindi.

Logo Design:

Incorporate a crescent moon into the logo, where the "D" in "Chandni" forms the crescent shape.
Aim for a minimalist yet stylish design, reflecting luxury and cultural authenticity.

Color Palette:

Choose a palette that evokes luxury and sophistication, such as deep black, golds, and hints of royal blues or purples.

Typography:

Select elegant and modern fonts that are easy to read yet convey a sense of refinement.

Visual Elements:

Integrate Indian motifs or patterns subtly into the branding to emphasize the restaurant's cultural roots complimenting its Arabian destination.

Brand Collateral

Design a range of collateral including menu cards, business cards, stationery, and packaging.
Ensure consistency in branding elements across all materials for a cohesive and memorable brand experience.

Customer Experience Focus

Train staff to deliver exceptional service aligned with Chandni's values of excellence and customer satisfaction.
Gather feedback from guests to continually refine the dining experience and menu offerings.
Implement loyalty programs or special events to reward returning customers.

Solution

The branding project for Chandni, the luxury Indian restaurant, results in a cohesive and compelling brand identity that embodies elegance, authenticity, and excellence. From the logo design with the crescent moon motif to the rich color palette and sophisticated typography, every element reflects Chandni's commitment to providing an unparalleled Indian dining experience in Qatar.

With a strong presence, captivating brand collateral, and a customer-centric approach, Chandni is poised to become the go-to destination for those seeking a taste of India's culinary richness in a luxurious setting.